Maximize event ROI with true insights.
CHALLENGE
Most organizers and exhibitors lack clear insight into visitor behavior. Traffic flow, peak hours, and crowd distribution are often guesswork, making it difficult to optimize booth design, allocate resources, and improve the visitor journey.
SOLUTION
Using
smart printable BLE labels or mini tracking tags attached to event badges, organizers can capture anonymous movement data. Gateways collect location data, and the cloud platform turns it into real-time footfall insights and heatmaps, revealing crowd density, popular zones, and overall performance.